Case Study: From Transportation to Trust
A case study on how Neighborhood Transport shifted from transactional transportation marketing to a community-first strategy focused on belonging, trust, and neighborhood familiarity across Southwest Florida.
Why Referral Traffic Matters for Small Businesses (And Why We Pay Attention to It)
Referral traffic builds trust, supports SEO, and drives long-term growth for small businesses. Learn why it matters and how to grow it strategically.
Why Referral Traffic Matters for Small Businesses (Even When the Numbers Seem Small)
Referral traffic may seem small, but it builds trust, boosts SEO, and drives meaningful growth for small businesses. Learn why it matters and how to grow it.
Blogging for Content Marketing and Better Search Results
Learn how blogging strengthens your content marketing and boosts search rankings. Discover why consistent, SEO-focused blogs drive traffic, leads, and long-term growth.
The Importance of a Digital Marketing Plan for Your Business
Discover why every business needs a digital marketing plan. Learn how strategy, clarity, and consistency drive growth—and get help creating a plan you can easily implement.
Why Every New NEMT Company Needs a Brand Awareness Campaign from Day One
New to NEMT? Learn why brand awareness is essential for growing your medical transport company. Tips to build trust, visibility, and local recognition from day one.
Social Media Marketing in Fort Myers: A Guide for Local Businesses
Learn how Fort Myers businesses can elevate their brand with strategic social media marketing. Tips, strategies, and expert guidance from The Social Handle.
Make It Beautiful: Why Visuals Shape How People Feel About Their Town
Discover how visuals and storytelling can inspire small-town pride. Learn how to use photography, color, and community hashtags to make your town’s digital presence as beautiful as the place itself.
Shop Local, Share Local: How Storytelling Drives Community Support
Move beyond “Shop Local” slogans — learn how storytelling, collaboration, and authentic digital content can help small towns build stronger local economies and community pride.
The Digital Main Street: How to Make Your Town’s Online Presence Feel Like Home
Your town’s online presence is the new Main Street. Learn how to make your digital platforms feel as welcoming, connected, and authentic as the heart of your community.
From Apathy to Action: How Small Towns Can Use Digital Marketing to Help People Care Again
Discover how small towns can use digital marketing to combat apathy and inspire civic pride. From storytelling to community hashtags, learn how to turn care into connection — online and off.
Google Business Profile Quick Reference Guide
Understand the numbers that drive visibility, engagement, and conversions.
Step-by-Step Guide: Setting Up andVerifying Your Google Business Profile
Learn how to claim, verify, and optimize your Google Business Profile to increase visibility on Google Search and Maps. Step-by-step guide for local businesses.
Client Spotlight: Contractors Access Equipment Fort Myers
The Social Handle is proud to welcome Contractors Access Equipment as a new client. We helped them take their Google Business Profile from suspended to verified, and with their recent expansion into Fort Myers, FL, we’re excited to support their local marketing efforts as they continue to grow.
Is Your New Google Business Profile Suspended? Here’s How to Submit an Appeal
Learn why your Google Business Profile may be suspended and how to submit an appeal with our step-by-step guide and free template.
Marketing Strategies for the Experience Industry: A Night of Learning & Connection
Marketing Strategies for the Experience Industry: A Night of Learning & Connection
Worksheet: Craft Your Business Story
Use this step-by-step worksheet to craft your business story. Define your why, connect with customers, and stand out in today’s experience economy.