Is Your New Google Business Profile Suspended? Here’s How to Submit an Appeal
You finally got your new business location up and running, added your listing to Google, and then—suddenly—your Google Business Profile (GBP) is suspended. Frustrating, right? You’re not alone.
Google suspends profiles for a variety of reasons, especially new ones. Sometimes it’s an automated flag to prevent spam. Other times it’s a request for additional proof that your business really exists at the location you’ve listed.
The good news? You can submit an appeal to have your profile reinstated.
Here’s what you need to know:
Step 1: Gather Proof of Your Business Location
Google wants to see that your business operates at the address you listed. Helpful documents to have ready:
Lease agreement or utility bill showing your business name and address
Photos of your business signage outside and inside
Business license or other government documents
Website link that includes your new location
Step 2: Submit Your Appeal to Google
When your GBP is suspended, you’ll see a link inside your dashboard to start the appeal process. Use that link to provide your explanation and upload any supporting documents. Have all your documents ready, because you’ll only have 60 minutes to upload them.
Step 3: Use a Clear, Professional Appeal Letter
Here’s a generic template you can copy and customize for your own business:
Subject: Appeal for Google Business Profile Verification – [Business Name]
Dear Google Business Profile Support Team,
I am submitting an appeal for verification of our business location:
Business Name: [Insert Your Business Name]
Address: [Insert Full Address]
We recently opened/added this location and want to ensure our customers can easily find us on Google. You can view this location listed on our company website here: [Insert website URL with branch/location listing].
To confirm the legitimacy of this location, I have attached/uploaded supporting documentation, including [lease agreement, business license, photos, etc.].
We kindly request that this location be verified so that customers in our community can connect with us.
Please let me know if additional documentation or information is required to complete this verification.
Thank you for your time and assistance.
Sincerely,
[Your Full Name]
[Your Position/Title]
[Phone Number]
[Email Address]
Step 4: Be Patient
After you submit your appeal, it can take a few days (sometimes longer) for Google to review. Check your email for updates from Google Business Profile Support, and be ready to provide additional documentation if requested.
✅ Pro Tip: The more thorough you are with your documentation, the faster your appeal is likely to be approved. Don’t just upload one file—give Google multiple pieces of evidence that clearly show your business is legitimate and operating at your listed address.
Final Thoughts
Getting your Google Business Profile suspended can be stressful, but it’s usually a temporary bump in the road. With the right documentation and a professional appeal, you can get your listing reinstated and back in front of your customers.