What to Do After Crafting Your Business Story
You’ve taken the time to write your business story using the checklist—your “why,” your setting, your customer as the hero, your emotional hooks, and your call to action. Now what?
A well-crafted story is only powerful if you share it and use it consistently. In today’s experience economy, you’re not just competing with other local attractions or businesses—you’re competing for attention. The right story can stop someone from scrolling, make them click “Book Now,” and keep them talking about your business for years to come.
Here’s what to do next.
1. Share It Consistently
Your story shouldn’t live in a notebook or a one-time Instagram caption. It should weave through every part of your marketing:
Add it to your About page and Google Business Profile.
Pull snippets into your social media captions, reels, and stories.
Use it in brochures, flyers, and ads.
The more often customers hear your story, the more it sticks.
2. Align Your Branding with the Story
Your visuals should reflect the feelings your story is meant to evoke.
If your story is rooted in nostalgia, use warm tones and vintage-inspired imagery.
If your brand is about adventure and excitement, lean into bold visuals, action photography, and energetic copy.
Branding is more than just design—it’s how you reinforce the emotions you want your customers to remember.
3. Train Your Team to Tell the Story
Your employees and partners are often the first touchpoint with customers. They should be able to tell your story just as naturally as you do. When your whole team can communicate the “why” behind your business, you create a consistent and memorable experience across every interaction.
4. Let It Guide Your Content Creation
Every new piece of content should tie back to your story. Ask yourself:
Does this reinforce why we exist?
Does this highlight the customer as the hero?
Does this create the emotional connection we’re aiming for?
This helps keep your marketing strategy focused, purposeful, and impactful.
5. Integrate It Into the Customer Journey
Your story should show up at every stage:
Before customers buy: in ads, blog posts, and social media content.
During their experience: on signage, in conversations, and in the overall atmosphere.
After they’ve engaged: in thank-you notes, follow-up emails, and testimonials.
The more touchpoints your story has, the more your customers will remember and share it.
6. Measure & Refine
Not every piece of your story will resonate equally. Pay attention to what phrases, emotions, or platforms spark the most engagement. Double down on what works and adjust the rest. Your story should evolve just as your business grows.
The Bottom Line
Your story is more than words—it’s the heartbeat of your brand. Once it’s crafted, it should drive how you show up, how you market, and how customers connect with you.
In the experience economy, people aren’t just buying products or services. They’re buying into stories. Make sure yours is one worth telling—and retelling.