How to Celebrate Local Creatives with a “Meet the Maker” Series
How to Celebrate Local Creatives with a “Meet the Maker” Series
One of my favorite recent projects was creating a “Meet the Maker” series for a local non-profit client in Weldon, NC. The idea? Simple but powerful: give artists, crafters, and small business owners a platform to share their story—and connect the community through creativity.
Support Local Creatives and Strengthen Your Community
Highlighting small businesses through a "Meet the Maker" series is a powerful way to grow engagement and support the heart of your town.
Whether you’re running a brick-and-mortar store, managing a tourism site, or simply want to strengthen ties within your local business scene, this kind of series is a great way to engage your audience and uplift others.
Here’s how it worked:
We put out a call to action like this:
Meet the Maker Series
Are you an artist, crafter, or creative entrepreneur in Weldon, NC? We want to showcase YOU!
We’re launching a behind-the-scenes feature series on our website and social media to highlight the talented makers that make our town shine.
🎨 Own a small business in Weldon?
📩 Send us a DM with your business name and a brief bio of what you do.
📣 Know someone who fits? Tag a friend and help us spread the word!
Let’s celebrate the creative heart of Weldon together.
We promoted the series on social media, collected bios and photos, and then created short posts and blog-style features to highlight each maker. It gave local businesses added visibility, created feel-good content our audience loved, and brought the community closer together.
Why it works:
People love stories. Customers are more likely to shop from someone they feel connected to.
It builds engagement. Every feature gives the maker a reason to share your post, widening your reach organically.
It boosts SEO. Consistent local content helps your website and social profiles rank better for nearby searches.
It supports your neighbors. And that’s always a win.
Why it matters:
Highlighting and supporting small businesses isn’t just good for marketing—it’s good for the whole community. When you shop small, you support real people, their families, and the heartbeat of your town. Every purchase helps keep creativity alive, storefronts open, and towns like Weldon thriving.
If you're looking for a creative way to support your local business community and add meaningful content to your marketing calendar, I highly recommend giving this a try.
Need help launching a version of this for your town or niche? I’d love to help you make it happen