Marketing Your Experience Business: Turning What You Do Into What People Want

Aug 13

In today’s economy, experiences are just as valuable—if not more—than products. People are searching for connection, authenticity, and memorable moments they can share. Whether you run a farm tour, host cooking classes, offer guided fishing trips, or lead art workshops, your experience business has the potential to attract more customers and create loyal fans. But to do that, you need a marketing strategy that brings your story to life and gets it in front of the right audience.

1. Define Your Experience & Your Audience

Be clear on what you offer and what makes it unique.
Identify your ideal customer—families, couples, tourists, corporate groups, etc.
Understand what problem you solve (entertainment, education, escape, skill-building).

2. Tell a Story That Sells

Share the “why” behind your business.
Use storytelling in your website, social media, and ads to create emotional connection.
Incorporate testimonials, photos, and videos that show the experience in action.

3. Leverage Social Media & Visual Content

Platforms like Instagram, TikTok, and Facebook are perfect for showcasing experiences.
Post reels, behind-the-scenes clips, and user-generated content from happy customers.
Highlight seasonal events, special offers, and upcoming availability.

4. Optimize Your Google Business Profile

Ensure your location, hours, and services are up to date.
Add high-quality photos and respond to reviews.
Post regularly with upcoming events or new offerings.

5. Create Partnerships & Collaborations

Partner with other local businesses for cross-promotion.
Offer package deals (e.g., tour + meal, workshop + lodging).
Connect with tourism boards, hotels, and influencers.

6. Make Booking Easy

Offer online booking with instant confirmation.
Clearly communicate pricing, availability, and what’s included.

7. Your Marketing Mediums Checklist

A strong marketing plan uses multiple channels to reach customers. Here’s a quick checklist you can work through:

Website – Clear branding, strong visuals, mobile-friendly, with online booking options.
Google Business Profile – Fully optimized with photos, reviews, and regular updates.
Social Media Presence – Consistent posting schedule with engaging content.
Email Marketing – Collect emails from past customers and send updates, offers, and tips.
Printed Materials – Flyers, rack cards, and brochures for local hotels, visitor centers, and partner businesses.
Local Listings & Tourism Sites – Feature your business on state, regional, and local tourism directories.
Press Releases – Announce new events, seasonal offerings, or milestones to local media.
Video Marketing – Short, captivating clips that highlight the experience in action.
Collaborations & Sponsorships – Participate in community events or sponsor local causes to build visibility.
Customer Review Platforms – Actively request and respond to reviews on Google, TripAdvisor, and Yelp.

Marketing your experience business is about more than selling a ticket—it’s about creating anticipation before the experience, delivering something unforgettable, and continuing the relationship afterward. When you market strategically, you turn one-time visitors into lifelong customers and advocates.

Jennifer Coomer