Marketing Ideas for Small Towns That Actually Work (Even on a Budget)
You don't need a big-city budget to make big waves. In fact, some of the best marketing ideas for small towns are affordable, creative, and downright fun—especially when fueled by community pride and a little consistency. Whether you're a local government, chamber, or enthusiastic volunteer, these tips are designed to be effective and doable.
1. Generate Buzz Through Social Media
Let’s face it—your town is already being talked about online. Locals are posting about their favorite coffee shops, travelers are snapping photos of quirky landmarks, and businesses are sharing specials. Why not tap into that?
Start by:
Inviting small businesses or local micro-influencers to take over your town’s social media account each week. They can share behind-the-scenes peeks, local favorites, and personal stories.
Asking permission to repost user-generated content. When someone tags your town or shares a great shot of the farmer’s market, reach out and share it (with credit, of course). It’s free content that builds authenticity and trust.
Creating town-specific hashtags and encouraging the community to use them. Example: #DiscoverHalifaxNC which is location specific to the town of Halifax, NC.
Small-town charm shines on social—just give it a stage!
2. Start a Community Newsletter
A simple monthly email or printed newsletter can go a long way in keeping everyone in the loop. Use it to share upcoming events, spotlight local businesses, and highlight community wins. You can use tools like Mailchimp, Constant Contact, or even Canva to create and distribute professional-looking newsletters without needing a design degree.
Pro tip: Let local businesses sponsor a section in exchange for a small fee or shoutout. It’s low-cost and mutually beneficial.
3. Set Up DIY Photo Ops
Want more people to post about your town? Give them a reason. Create a few fun, Instagrammable spots around town—murals, vintage signs, or even seasonal displays (think pumpkins in fall or twinkle lights in winter). Add a sign with a custom hashtag to help track the posts.
4. Partner Up for Events and Promotions
Team up with local shops, restaurants, or even the library to cross-promote. Host themed weekends, scavenger hunts, or “shop local” punch card promotions that reward people for visiting multiple businesses.
Community collaborations build camaraderie and get people moving around town—which is great for everyone.
5. Run Simple Contests
Encourage engagement with fun contests: best holiday-decorated house, cutest pet in town, or a trivia challenge about local history. Offer small but fun prizes like a gift card to a local spot or town swag. Contests encourage participation and give people a reason to share.
Bonus Tip: Always celebrate your wins! Whether it's a packed downtown event or a new mural going up, share the story on social, in your newsletter, and with your local paper.
Create a Post: Highlight small-town wins with an enthusiastic shoutout. Feature behind-the-scenes photos, community quotes, or a quick thank-you to everyone involved. Enthusiasm is contagious—and so is good news!
Marketing your small town doesn’t have to break the bank—it just takes heart, hustle, and a little creativity.
Need help pulling it all together? I work with small towns to bring marketing ideas to life in ways that feel authentic and fun.
Let’s connect: hello@thesocialhandle.com