Why Your Google Business Profile Is More Important Than Ever in 2025 — and How to Keep It Updated
In today’s digital-first world, your Google Business Profile is often the first impression your business makes — long before someone visits your website, social media, or walks through your door. If you’re not paying attention to it, you’re likely missing out on customers who are searching for exactly what you offer.
Whether you're a local bakery, real estate agent, or mobile service provider, your Google Business Profile (formerly Google My Business) plays a critical role in how your business shows up in local search results and on Google Maps.
Why Every Small Business Needs a Google Business Profile
Here’s what makes it essential in 2025:
1. It Puts You on the Map — Literally
When people search for “best [your service] near me,” Google pulls results based on location. A verified and optimized profile helps your business appear in those Local Pack results and on Google Maps — where people are already searching with intent to visit, call, or buy.
2. It Builds Instant Credibility
Your profile shows your hours, photos, reviews, website, and more — all at a glance. A complete, active listing tells potential customers, "This business is legit, professional, and ready to serve."
3. It Boosts SEO (Search Engine Optimization)
Google favors businesses with accurate, detailed profiles. The more information you provide (and keep updated), the more likely you are to rank in local search results.
4. It Drives Action
From your listing, customers can:
Call you with one tap
Visit your website
Get directions
Read reviews
Book an appointment or message you directly
That’s powerful real estate — and it’s free.
How to Keep Your Google Business Profile Updated in 2025
Creating your profile is just step one. Keeping it fresh and active is what sets you apart.
Here’s how:
1. Keep Business Info Accurate
Make sure your:
Business name
Address
Phone number
Website
Hours (including special holiday hours)
… are always up to date. Google rewards accuracy — and so do your customers.
2. Add High-Quality Photos Regularly
Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites, according to Google.
Add:
Exterior and interior shots
Products or services in action
Your team and workspace
Seasonal or event-specific images
Tip: Avoid stock photos. People want to see you.
3. Collect and Respond to Reviews
Positive reviews influence decisions. Responding to both good and bad reviews shows you care and builds trust.
Ask satisfied customers to leave a review after a purchase or service
Reply to every review within 24–48 hours
Handle negative reviews professionally and constructively
4. Use Google Posts to Share Updates
Think of these as mini blog posts right on your profile. You can promote:
Sales or events
New products or services
Seasonal tips or announcements
It keeps your profile fresh — and Google notices.
5. Utilize All Available Features
Add attributes like “Wheelchair accessible,” “Women-owned,” or “LGBTQ+ friendly”
Use booking or messaging features if available
Update your product/service list with keywords your customers are searching for
Bonus Tip: Check Your Insights
Google gives you free data on how people are finding and interacting with your listing — use it! You can see:
How many people called you
How many clicked for directions or your website
What search terms they used to find you
Your Google Business Profile Works 24/7
Your Google Business Profile isn’t just a listing — it’s a powerful marketing tool that works for you 24/7. With just a little effort each month, you can increase your visibility, build trust with potential customers, and drive more leads your way.
If you're not actively managing your listing, you're leaving money on the table.
Want Help Optimizing Your Google Profile?
At The Social Handle, we specialize in helping small businesses maximize their visibility on Google and beyond. Contact us today for a free audit of your profile — and let’s get your business seen by the people searching for you.