Facebook Boosted Post Setup Tips

Boosted posts are best for increasing the visibility of your content, encouraging more likes, comments, and shares, and building brand awareness—especially when working with a smaller budget.

If you’ve ever clicked that little blue “Boost Post” button on Facebook and wondered if it was actually doing anything—this guide is for you. Boosted posts can be a great way to get more eyes on your content, increase engagement, and raise brand awareness without committing to a full-blown ad campaign. They’re perfect for small businesses working with modest budgets who want to stay visible and active in their local community. I’ve put together a quick and easy tip sheet to help you set up your next boosted post with confidence. Download it below!