Does Your Southwest Florida Construction Company Have a Google Business Profile?
If you own a construction business in Southwest Florida and you're not taking advantage of a Google Business Profile (GBP) — you're missing out on local leads, trust-building opportunities, and visibility that could be helping your bottom line.
I see this question come up a lot in local Facebook contractor groups:
“Do I really need a Google Business Profile if I’m already getting word-of-mouth business?”
The short answer: Yes. 100%. And here’s why.
What Is a Google Business Profile?
Formerly known as Google My Business, a Google Business Profile is a free listing that allows your construction company to show up in Google Search and Google Maps when someone searches for services like:
“Roofing contractor near me”
“General contractor Fort Myers”
“Remodeling company in Cape Coral”
It’s one of the most powerful tools for local SEO (search engine optimization) and helps potential customers learn about your services, see photos of your work, read reviews, and contact you directly.
5 Reasons Southwest Florida Contractors Need a Google Business Profile
1. Show Up in Local Searches
Most homeowners and business owners looking for contractors are going to Google first. Without a GBP, you’re not even in the running.
2. Build Instant Credibility
Online reviews are today’s word-of-mouth. A well-maintained profile with positive feedback builds trust before the first phone call.
3. Display Your Best Work
Photos of finished kitchens, concrete work, or custom builds can set you apart. GBP lets you upload your own images for free.
4. Answer Questions & Provide Quotes
You can list services, business hours, service areas, and even include a link for quote requests or phone calls—straight from the search results.
5. Stay Ahead of the Competition
Many contractors in SWFL still don’t take the time to claim or optimize their listings. This is your chance to stand out.
Common Mistakes to Avoid
Not verifying your business
Letting bad reviews go unanswered
Using a personal phone number or home address
Not updating your hours or service area
Pro Tip: Optimize Your Profile Like a Pro
A completed Google Business Profile is good. An optimized profile is great. That means:
Choosing the right categories
Adding service areas across Lee, Charlotte, and Collier counties
Posting updates regularly (before-and-after photos work great!)
Asking happy clients for reviews after each job
Need Help Setting It Up?
If you’re too busy managing crews and projects (understandable!), I help local contractors across Southwest Florida set up and optimize their Google Business Profiles to rank higher and generate more qualified leads.
✅ Set-up & verification
✅ SEO-focused profile optimization
✅ Monthly posting & reputation management
📞 Ready to get started?
Contact me here or send a quick message and I’ll do a free audit of your current listing.