5 Ways Contractors in Eastern North Carolina Can Get More Leads Online
In today’s competitive construction industry, relying solely on traditional marketing or word-of-mouth referrals is not enough to keep a steady flow of projects coming in. If you’re a contractor in Eastern North Carolina looking to grow your business, embracing digital marketing is essential. The good news? You don’t have to be a marketing expert to start attracting more leads online.
Here are five practical marketing strategies contractors in Eastern NC can implement to get more quality leads and grow their business in 2025 and 2026.
1. Build a Professional, User-Friendly Website
Your website is often the first impression potential clients have of your business. A clean, easy-to-navigate site that clearly outlines your services, showcases your past projects, and provides multiple ways to contact you is essential.
Make sure your website:
Loads quickly and works well on mobile devices
Includes clear calls-to-action (CTAs) like “Request a Quote” or “Schedule a Consultation”
Features testimonials and reviews to build trust
Has updated contact info and service areas clearly listed
Has a portfolio of past and current projects
Investing in a professional website sets the foundation for all other digital marketing efforts.
2. Optimize for Local SEO to Show Up in Local Searches
When homeowners search for contractors, they typically add their location—like “roofing contractor near Greenville NC.” Optimizing your website and Google Business Profile for local search terms ensures your business appears in these searches.
Focus on:
Including your city and service areas on your website
Keeping your Google Business Profile complete and updated with photos, reviews, and accurate hours
Encouraging happy clients to leave positive reviews online
Local SEO helps you get found by people actively looking for contractors in your service area.
3. Run Facebook Ads Targeting Homeowners in Your Service Area
Facebook Ads are a cost-effective way to reach homeowners who may need your services. You can target ads by location, age, interests, and even behaviors related to homeownership or remodeling.
For example, you might create ads offering a free estimate or promoting recent projects to build awareness. Facebook also allows you to retarget visitors who have checked out your website but didn’t contact you.
Well-targeted Facebook Ads can generate leads quickly and build your brand locally.
4. Use Email Marketing to Stay Connected With Past Clients and Referrals
Email marketing is an often-overlooked tool for contractors but can be extremely powerful. Staying in touch with past clients through regular emails keeps you top of mind when they need work done or want to refer you to friends and family.
Share:
Seasonal maintenance tips
Special offers or discounts
Updates on new services or projects
Building a strong email list turns satisfied customers into repeat clients and referral sources.
5. Showcase Before-and-After Project Content on Your Website and Social Media
Visual content is king, especially in the construction industry. Sharing before-and-after photos of your projects helps potential clients see the quality of your work and imagine what you could do for their home or business.
Post this content regularly on:
Your website portfolio or blog
Social media channels like Instagram and Facebook
Google Business Profile posts
Compelling visuals build trust and encourage prospects to reach out for their own projects.
Ready to Grow Your Contracting Business Online?
Implementing these five strategies can make a big difference in generating more leads and standing out in Eastern North Carolina’s competitive market. If you want expert help setting up or managing your digital marketing, The Social Handle specializes in helping contractors like you get noticed and booked.
Contact us today to get started!
📥 Want to know exactly why your competitors are getting more calls? Download the Digital Marketing Checklist for Southwest Florida Construction Businesses and see what your online presence might be missing.